Northwich Glass' Origin Partnership Experience

Origin’s reliability and efficiency has helped Northwich Glass achieve rapid increase in turnover

Premium glazing supplier, Northwich Glass, were established in 1959, and have been working with Origin for ten years. Since becoming a premium partner with Origin, Northwich Glass have seen an increase in turnover of roughly 200%.

Why Origin?

Matthew Leach explains how Origin stood out to Northwich Glass due their reputation of providing excellent customer care, quality of product, great customer service, and exceptional quality. Working with a brand such as Origin, who already have a positive reputation in the industry, provides peace of mind that premium, high-quality products will always be provided.

Matthew asserts, “Why I think people would be drawn to Origin as a product and as a brand is because of their industry knowledge, and the fact that they are a very well-known brand”.

How Origin’s support has helped Northwich Glass to grow year-on-year

Reliable lead times proved to be a crucial key selling point

Origin’s excellent lead times create a guarantee that products will be delivered on time and in full – so partners will never miss an install day. This efficiency has been a crucial factor in allowing Northwich Glass projects to run smoothly. Matthew states, “Fast lead times stood out as a key selling point for us.”

Efficient customer service and having technical support readily available for customers also means partners can have quick access to whatever they need for training and improvement.

Comprehensive marketing support helped to take showcasing products to the next level

Origin’s marketing support has played a key role in helping Northwich Glass to achieve growth and showcase their products. Matthew states, “Origin are constantly updating the products that we showcase in the showroom, and they provide excellent assistance with marketing and web development – so it really is pushing you to that next level”.

Origin provide point-of-sale support alongside a high level of marketing assistance, including showroom design and expert advice on showcasing products. This assists partners in advertising and showcasing their partnership with Origin. With decades of experience in the industry, Origin use their expert knowledge in helping partners grow and further improve their reputation.

“We’re finding that a lot of customers are coming in and requesting Origin products” - Matthew Leach, Northwich Glass

The OSS platform proved a convenient way to provide high-quality quotes very quickly

Origin’s OSS system allows customers to create orders that incorporate all products within the Origin Home Range in a matter of minutes. Because partners can get prices instantly, there’s no delay in informing customers of prices, helping to improve conversion rates and overall customer satisfaction.

Matthew explains, “Origin’s OSS platform has really helped Northwich Glass go to that next level. For example, we can switch between colours, specifications, and you can generate quotes for customers and get them out a lot faster”.

Origin’s name within the industry has helped in attracting clients

As Origin Doors and Windows are exclusively manufactured in Origin’s state-of-the-art Buckinghamshire factory, partners can be guaranteed consistent quality. Origin’s positive reputation in providing reliable, high-quality products has helped Northwich Glass in attracting customers. Matthew states, “Because of Origin’s name in the industry and their 20-year guarantee, people are coming in and requesting Origin”.